Society is entering a period when the so‐called “baby‐boomers” are now reaching the legal age of retirement. By 2020, the 65+ age group will represent close to 30% of the population in Western Europe. The business community, financial institutions and municipalities must develop sustainable products and services to meet the changing needs of this growing segment of society.
The purpose of this proposal is to secure funding to develop a model for ecologically, financially and socially sustainable residential estates in sparsely populated areas that guarantee an acceptable long‐term return on investment for their developers, their future residents, the municipalities where they are located and society at large.
The methodology proposed to drive this development is the establishment of a Community of Action consisting of representatives from the business community, financial markets, the municipality in which the project will take place, thought leaders and experts.

This Community of Action will:
-Identify the residential needs of citizens 65 years and over;
-Identify state‐of‐the‐art applications, processes, products and services to minimise the environmental impact of the property;
-Develop a sustainable business model for the construction, marketing and operation of the estate that sets a new benchmark for environmentally‐friendly housing.

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